Understanding Derivatives – in laymans terms!

December 14, 2011 by

OK, so this topic is slightly different to the usual recruitment blurb but seeing as the euro crisis and economy seems to be affecting us all, we found this amusing explanation of what’s happening out there….see if you can derive the same conclusions that we did from this short story!

 

Sue is the proprietor of a bar in Sutton Coldfield…

She realizes that virtually all of her customers are unemployed alcoholics and, as such, can no longer afford to patronize her bar.

To solve this problem, she comes up with a new marketing plan that allows her customers to drink now, but pay later.

Sue keeps track of the drinks consumed on a ledger (thereby granting the customers loans).

Word gets around about Sues “drink now, pay later” marketing strategy and, as a result, increasing numbers of customers flood into Sue’s bar. Soon she has the largest sales volume for any bar in Sutton.

By providing her customers freedom from immediate payment demands, Sue gets no resistance when, at regular intervals, she substantially increases her prices for wine and beer, the most consumed beverages.

Consequently, Sue’s gross sales volume increases massively.

A young and dynamic vice-president at the local bank recognises that these customer debts constitute valuable future assets and increases Sue’s borrowing limit.

He sees no reason for any undue concern because he has the debts of the unemployed alcoholics as collateral!

At the bank’s corporate headquarters, expert traders figure a way to make huge commissions, and transform these customer loans into DRINKBONDS.

These “securities” then are bundled and traded on international securities markets.

Naive investors don’t really understand that the securities being sold to them as “AAA Secured Bonds” really are debts of unemployed alcoholics. Nevertheless, the bond prices continuously climb – and the securities soon become the hottest-selling items for some of the nation’s leading brokerage houses.

One day, even though the bond prices still are climbing, a risk manager at the original local bank decides that the time has come to demand payment on the debts incurred by the drinkers at Sue’s bar. He so informs Sue.

Sue then demands payment from her alcoholic patrons. But, being unemployed alcoholics — they cannot pay back their drinking debts.

Since Sue cannot fulfill her loan obligations she is forced into bankruptcy. The bar closes and Sue’s 11 employees lose their jobs.

Overnight, DRINKBOND prices drop by 90%.

The collapsed bond asset value destroys the bank’s liquidity and prevents it from issuing new loans, thus freezing credit and economic activity in the community.

The suppliers of Sue’s bar had granted her generous payment extensions and had invested their firms’ pension funds in the BOND securities.

They find they are now faced with having to write off her bad debt and with losing over 90% of the presumed value of the bonds.

Her wine supplier also claims bankruptcy, closing the doors on a family business that had endured for three generations, her beer supplier is taken over by a competitor, who immediately closes the local plant and lays off 150 workers.

Fortunately though, the bank, the brokerage houses and their respective executives are saved and bailed out by a multibillion dollar no-strings attached cash infusion from the government.

The funds required for this bailout are obtained by new taxes levied on employed, middle-class, non-drinkers who have never been in Sue’s bar.

Now do you understand the EuroZone troubles?

Top tips for when you are starting your new job!

September 27, 2011 by
  •  First things first. Make sure you celebrate and tell your nearest and dearest! You’re about to undertake a new chapter in your life and that’s definitely worth marking. Make sure that you don’t plan it for the night before you start your new job as turning up hungover on your first day might not be the best first impression!
  • Revisit all that in-depth research you did before you went for your interview – it wasnt just for show as you’re going to be using it now… the blog and news sections will ensure you are up to date with all the latest goings on.
  • If you’re keen then you can send your future  boss a quick email and ask if there’s anything that you should be up to speed on before you start. There’s no better way to start a job and getting rid of those pre-starting nerves than by hitting the ground running.
  • Update your LinkedIn profile and social media requesting referrals  from your last employer and ex-colleagues: they are more likely to give you one now than in 6 months time.
  • Once you’re at the office make a real effort to learn everyone’s name and what they do. If you are going to become invaluable at your new job then its only going to be possible by getting on well with your new team!
  • In the first month concentrate on learning your new job inside-out and become dependable right away rather than trying to change things. If you think something could be done more efficiently after you have got the bigger picture then you’ll have a really clear idea of how and why.  Pushing people’s noses out in the first week is never advisable although its definitely good to ask questions.
  • Enjoy it! Your career is about personal growth for you too so be like a sponge, soak it all up and enjoy yourself!

Gloss Salary Survey 2011

September 26, 2011 by

 

 

Gloss Creative Recruitment

Salary survey for Yorkshire 2011

 

Gloss Creative Recruitment’s Salary Survey 2011

Representing Yorkshire’s finest talent

Introduction

Once a year, we down tools in anticipation of spending a good week analysing a year’s worth of numbers and data.  A refreshing change (or should that be challenge) for us, to produce our eagerly awaited salary survey, but no mean feat with over 150 new job vacancies since September 2010!  We would like to share our findings, thoughts and reflections with you, our valued clients as we focus on the salaries across the digital / creative / Marketing and PR industry from September 2010 to September 2011.  We are always heartened to receive your positive feedback on our efforts and hope this latest survey is of some use to you.

We have experienced a surge in demand for candidates (across the board) in this period, producing a record year for placements – a real positive considering the previous year’s events. There has been a significant demand for digital talent – the biggest trend being the need for front end web designers / developers who can hand code. This demand showed no signs of faltering but the only raise with regards to salaries came from the more technical UI / UX type roles.

Nearly half of the vacancies registered with Gloss Creative Recruitment over the last 12 months were in the digital design field with a large part of these being associated with the retail sector.

We have also seen a much higher rise in the level of digital project management roles this year. Reasons will vary from agency to agency, but a common theme is the fact that digital creative is becoming an absolutely crucial part of an agencies overall marketing strategy.

In our previous survey, our search division had rocketed with many integrated and digital agencies adding a SEO / PPC offering as a bolt on to business. Unfortunately, this division has had a tough year due to the lack of qualified expertise available. The biggest trend we witnessed here was a large transition of senior SEO and PPC experts taking up the freelance mantle or setting up smaller / low overhead businesses.

Many agency opportunities for search specialist candidates have been available this year but the majority of permanent candidates in this sector gave preference to inhouse roles rather than agency for the following reasons – more pay, less hours and more time to develop a smaller amount of specific accounts / products.

Finally, we have witnessed the high commitment of our digital candidates to the use of social media and corresponding networking events. A much greater percentage of candidates/applications now come to us directly or via referrals from places such as Twitter, Facebook and LinkedIn.

Digital 

Key trends:

1. Rise in demand for the more technically strong developers rather than front end creatives.

2. Digital account handlers still in very high demand with low availability.

3. SEO and PPC vacancies level out as the sector suffers from a skills shortage.

 

 

Salaries

 

Digital Account Handlers Digital Creatives
Position Typical Max Position Typical Max
Account Executive £20k £26k Digital Director £45k+ -
Account Manager £26k £35k Junior Web Designer £17k £22k
Account Director £38k £45k+ MW Web Designer £24k £28k
SEO /PPC executive £19k £25k Senior Web Designer £27k £35k
SEO /PPC Manager £26k £35k Project Manager £35k £45k+
SEO /PPC Director £40k+ - PHP Web Developer £26k £35k+

Key Contact:

Ian Rigby

Ian@glossrecruitment.com

 

Graphic Design, Marketing and PR.

 

Graphic design within the print sector made a much healthier return from the dismal period in 2009 / 2010 – although, it is still an incredibly tough market at the graduate and junior level. We have seen a rise in demand for candidates in both the graphic design and artworking divisions. Salaries have not risen, as expected, but the amount of freelancers looking to return to permanent employment has.

Our results show that the average salary across the creative agency sector is still below previous levels.  Most new roles have arisen as replacements rather than as a result of economic growth (apart from within roles that require high end creativity or illustrative skills e.g. greetings cards).

We have had a steady flow of PR roles on both client side and agency from executive to director level – the most significant aspect of this being a large demand for digital PR and social media skills. New roles have emerged within this market as a greater awareness of the use / need for content comes under the umbrella of PR (from search engine friendly product definitions through to online journalism).

With all our roles, the emphasis on local talent has been hot on the agenda with the age of medium to long haul commutes (1 hour+) fast becoming a thing of the past.  With salaries remaining static and with little chance of growth, it has been hard to entice candidates away from the stability of their current roles with little or no monitory compensation for travel.

Lastly, we have noted a huge increase in the number of long term contract roles for reasons such as flexibility ( in terms of costs and resources) as well as a larger than normal rise in maternity cover –  it seems like the credit crunch was good for something!!!

 

Key trends:          

1. Bounce back in demand for traditional skills including graphic designers and artworkers

2. Clients still want very specific skills sets with matching experience to hit the ground running

3. Salaries mainly frozen from the year before with more emphasis on location

5. Rise in client side roles whereas agencies still prefer direct and freelance applications

 

Salaries

 

Creative Roles Account Handlers
Position Typical Max Position Typical Max
Artworker (Junior) £13k £16k
Artworker (M’weight) £17k £22k Account Executive £15k £25k
Artworker (Senior) £22k £28k Account Manager £26k £35k
Studio Manager £28k £33k Account Director £38k+ -
Designer (Junior) £14k £18k Client Services Director £45k+ -
Designer (M’weight) £19k £24k
Designer (Senior) £25k £32k Copywriter (junior) £14k £20k
Copywriter (M’weight) £20k £28k
Art Director (Junior) £16k £18k Copywriter (Senior) £30k+ -
Art Director (M’weight) £18k £28k
Art Director (Senior) £28k £40k Project Manager £22k £25k
Creative Director £40k+ Design Manager £25k £35k

Key Contact:

Nicola Burbridge

Nicola.burbridge@glossrecruitment.com

Sources

The data summarised in this survey has been collated from Candidates and Clients that have registered with our agency and are based on actual paid salaries and client job specs. Please note that Gloss Creative Recruitment operates on Permanent positions both Inhouse and agency only within Yorkshire.

For more information please visit www.glossrecruitment.com or call us on 0870 321 9788

Dearth of skills in the industry?

September 23, 2011 by

Clients in this sector are demanding more and more from their candidates, which is leading to a dearth of skills in the industry (from Recruiter magazine).

Britain’s media & creative sector doesn’t appear to have learned the lessons of the dotcom revolution at the turn of the century. While web designers with no experience in graphic design were widely sought after in 1999, these days it is candidates who understand social media and mobile technology that are in short supply.

In increasingly tougher economic times, clients want it all digital skills and candidates who understand business a combination that’s thin on the ground. The result is that opportunities abound for individuals that can align their digital skills with the needs of business.

“Everyone in 2000 said they wanted a website and then a couple of years later, they were saying we want viral,” says Mark Begley, head of creative & digital at Major Players.

He told Recruiter: “Digital is still a buzzword at the moment. Whereas before it was a sideline, over the last 18 months, it has become part of the whole mix.

“Now everyone is saying we must have social, we must have a social element or we must have an app sometimes it is not relevant and doesn’t enhance the business. At times it can actually weaken the business.”

But client demand for digital media talent shows no signs of abating, says Caroline Foote, managing director of media recruitment agency Career Moves Group. “Throughout the last year we have seen growth in the demand for candidates in digital media, driven by a sharp rise in the number of publications expanding or moving online.

“The movement of good candidates into the digital sector has created vacancies in traditional media, creating demand from that sector.”

Employers now seek more than just good digital skills from candidates, according to Frances Illingworth, global recruitment director WPP, who says the global marcoms [marketing communications] agency is currently recruiting people with an in-depth digital knowledge and understanding of brands.

“The issues are general to the economy. We are not in recession but it is a difficult time. One of the issues of people who have been brought up in the digital world is candidates are not very familiar with how we look at big ideas within the brand space.”

And with a downturn in the economy and consequently recruitment, the sector has left a lot of organisations playing catch up in hiring sales talent, according to a spokesperson for publisher Emap. “Candidates are rare, due to the lack of investment in entry level roles two years ago. Therefore, there seems to be a lack of a talent pipeline for these senior sales executive roles. True digital skills have always been rare. Due to this we are focusing more on developing from within and progressing people internally.”

To ensure the sector has the necessary skills to equip itself in the future, experience shouldn’t be discarded, according to Dr John Oliver, director, Institute of Media & Communications Research programme, Professional Doctorate-Creative Industries at The Media School at Bournemouth University.

“There are people coming to us, aged 45-50 saying I have 30 years in the creative industries and I have not got that much to show for it.

“We have launched a professional doctorate specifically for the creative industries which allows experienced people to shape their experience and develop new skills and new knowledge based around their day job, making them relevant or setting up consultancy.”

Reetsweet Neo Craft Fair

June 9, 2011 by

On Sunday, the Leeds Corn Exchange was filled with unique crafts from some of the best local artists and designers at the Reetsweet Craft Fair.

http://reetsweet.blogspot.com/

 

Tasty treats at Headingley Farmers’ Market

May 19, 2011 by

Held on the second Saturday of the month at the Rose Garden near the Arc, the Headingley Farmers’ market offers fresh local produce, eggs, meats, cheeses, pastries and much more! Eating and buying local means that you care about where your food comes from, want to support local businesses and can be cheaper than buying from your supermarket. Check out these tasty treats from the latest farmers’ market.

Read the rest of this entry »

An expat’s guide to burgers

May 10, 2011 by

To me, nothing says summer like the smell of freshly cut grass and the enticing smell of a BBQ. As the sunshine is luring everyone outside after a long, harsh winter, eating al fresco is a welcoming treat. Why not celebrate summer with a burger or two? I’m going to share my secrets of making a juicy burger that’ll keep you firing up the grill all summer long. Read the rest of this entry »

How Facebook can help you get hired!

April 21, 2011 by

Sure, everyone you know uses Facebook, but did you know that in addition to finding long lost friends and playing FarmVille you can use it to find a job? By adding a photo, interests, education, work history and links to your LinkedIn or Twitter account, you can express yourself as the individual you are whilst pushing your “brand”.

Read the rest of this entry »

Tweet yourself to the shortlist now!

April 14, 2011 by

Maybe you already use Twitter to follow that trendy coffee shop down the street, or  are considering setting up an account for the first time. Whether you are a seasoned Tweeter or novice, utilising Twitter’s vast network, building your online persona, and following influential companies and individuals can hold the key to getting hired!

Read the rest of this entry »

Looking for a job? Start marketing yourself with LinkedIn!

April 6, 2011 by

Sure, you may be hardworking, dedicated, and creative, but so are many other applicants applying for the same jobs as you! Even if you have a brilliant portfolio sitting in your bookshelf, it will continue to collect dust until you distinguish yourself from those other applicants.

LinkedIn is a virtual network of over 100 million professionals spanning the globe. A professional profile speaks volumes today as it helps you gain an edge over your competition. By creating an account with LinkedIn, you are more likely to gain a web presence as LinkedIn accounts rank high in search results. Read the rest of this entry »


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