Happy New Year with 10% terms for all our client’s until 4th February 2017!

10-percent-terms-january-2017

Happy new year, welcome back and we hope you’ve had time to recharge!

It’s that time of year again when we are offering all clients – old and new – our annual 10% terms for any placements that are made from now until 4th February 2017.

We’ve had many great applications from talented candidates looking for a new beginning so give us a shout if you are looking to fill any roles within the creative / digital / marketing / pr sector.

For our cherished candidates, we’re ready to help with any careers advice you need and to provide you with all the options to make this your year.

Let’s GO!

www.glossrecruitment.com

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Salary Survey results 2013

Introduction

We are coming towards the end of another eventful (and fast moving) year, and it’s been interesting to say the least!   The market appears to be constantly evolving ……… take a look at our salary survey as we focus on salaries across the Digital/Creative/ Marketing and PR industry from November 2012 to November 2013. Gain an insight into our findings, thoughts and reflections and some of the changes that we have discovered along the way.  We hope this year’s endeavour is of some use to you!

Amongst all this talk of change there is one unfortunate aspect that has remained the same – salaries have still not gone up.  Whilst the media have been pushing news on how the economy is growing and jobless rates are going down (if you are in the South East), the biggest issue most of our candidates have been facing this year (and the last few before) is that salaries appear to have stagnated. It would seem that the North is experiencing an element of “stagflation” as our results show that most salaries are not rising at all in line with inflation, and in some sectors of the industry, candidates salaries are actually going backwards.  Please read on to see our findings with a few comments to see where this has happened….

With regards to jobs, this year has been one of the busiest we have ever had in what is our 7th year of business. Roles have been much less technically orientated compared to last year’s jobs, with a greater emphasis on content, copywriting, design and online marketing. Results point towards a significant jump from in-house clients looking to move away from outsourcing their digital marketing  in order to bring these services in-house.

Demand for print design and traditional marketing has continued as many companies now have their technical teams in place and are concentrating more on branding compared to last year’s findings. Industry wise, retail has still been a strong market for us but this time a much larger chunk was from newer E-commerce companies as well as our older, more established clients.

One of the biggest obstacles we have had to deal with, has been the severe lack of good Search candidates available – where have they gone? Whilst there has been no shortage of vacancies requiring strong SEO or PPC experience, there has simply been a huge shortage of candidates for these posts.  For this reason, we are unable to include statistics for those salaries this year…there simply isn’t enough data.  Of those candidates that have joined Gloss this year, the biggest shortfall within Search is coming from the lack of junior candidates entering the market.  This is having a knock on effect on the rest of the division – a bit like the UK property market last year (maybe the government should issue a “help to Search” policy)!

Finally, job board advertising has been on a slippery slope for the last 12 months: we still received plenty of applications but the quality candidate responses within them have fallen reiterating a greater emphasis on networking, “head hunting” and passive candidate communication. The bottom line for most of our clients is that they haven’t got the time to train new recruits and therefore need to employ candidates with those skills already in place.  As a result of this, clients have encountered the salary issue previously mentioned – good candidates will normally require a salary raise and clients are struggling to afford them.  It’s a catch 22 situation that will hopefully be rectified soon as more junior candidates do what it takes to get relevant work experience and companies become able to raise salaries in line with (real) inflation.

Trends  

Key trends:

1. Rise in content, copy and branding roles.

2. Severe lack of digital search (PPC and SEO) candidates

3. Not enough movement in salaries / benefits to attract “wish list” applications

Salaries

Job Minimum Maximum Average Comments
Artworkers        
Junior artworker (1 to 3 years)

14

20

15.4

Similar to 2012
MW Artworker (3 to 5 years)

18

21

19.5

Similar to 2012
Senior Artworker (5 years+)

15

26

21

Less than 2012
Studio Manager

20

40

26.5

Less than 2012
 
Designers    
Junior Designers Agency (1 to 3 years)

11

18

16

Small improvement to 2012
Junior Designers Inhouse (1 to 3 years)

12

20

17

Similar to 2012
MW Designers Agency (3 to 5 years)

17

25

20.5

Similar to 2012
MW Designers Inhouse (3 to 5 years)

15

30

22.4

Small improvement to 2012
Senior Designers Agency (5 years+)

20

30

25.3

Similar to 2012
Senior Designers Inhouse (5 years+)

20

30

25.5

Small improvement to 2012
 
Marketing (Agency)    
Account Execs

15

25

20.1

Small improvement to 2012
Account Managers

22

30

26.4

Less than 2012
Account Directors

30

40

36.6

Less than 2012
 
Marketing (Inhouse)    
Exec

14

25

19.4

Less than 2012
Manager

23

35

28.2

Less than 2012
Director

40

66

48.8

Similar to 2012
 
Web Design        
Junior Designer (1 to 3 years)

13

24

19.5

Similar to 2012
MW Designer (3 to 5 years)

19

28

23.7

Similar to 2012
Senior Designer (5 years+)

27

35

30.4

Similar to 2012
 
Digital Marketing  
Exec

16.5

25

21.75

Similar to 2012
Manager

18

35

27.3

Similar to 2012
Director

30

55

40.5

Less than 2012
Content

14

25

20

Large rise in vacancies
 
PR Roles        
PR Executive

12

25

17

Similar to 2012
PR Manager

22

27

25

Similar to 2012
PR Director

26

35

30.5

Similar to 2012
     
Junior Copywriter

12

18

15.4

Similar to 2012
MW Copywriter

17

26

21.7

Similar to 2012
Senior Copywriter

18

33

27.8

Similar to 2012

Sources

The data summarised in this survey has been collated from candidates that have registered with our agency within the last year and are based on actual submitted salaries rather than the upper limit of client job specs. Please note that Gloss Creative Recruitment operates on Permanent and contract positions both Inhouse and agency only within the Yorkshire area.

For more information please visit www.glossrecruitment.com or call us on 0870 321 9788