Welcome to our latest and much anticipated annual salary survey!
We bring you our latest salary findings from candidates that have passed our comprehensive filtering process to make it onto the Gloss ‘cream of the crop’ database for 2015! Focusing on salaries from across the Digital / Creative / Marketing and PR industries, it gives us great pleasure to present to you an analysis and summary on what these figures represent to our local industry.
We’ve had two record breaking years thanks to the upturn in the economy allowing many of our Yorkshire based clients to expand. Growth has been far reaching across many sectors; however, this climatic acceleration is bringing about a few new challenges too.
A broad spectrum of our clients, both agency and inhouse, have been recruiting for permanent or short term contracts due to expansion. As a result, demand for essential specialised talent has been high. This rise in requirements has seen the pendulum shift in momentum from companies to candidates, creating a candidate short market (especially around the middleweight level) and a corresponding effect on salaries.
For what seems like an awful long time (around 8 years) the market is finally moving with rising wages. Stagflation has been the message in the past few years but we can definitely confirm that salaries are undoubtedly rising (see below).
The biggest trend within design has been the major skills shortages beginning to emerge within certain pockets of the sector. This lack of available talent is now becoming apparent for those that specialise within creative and print.
Graphic design salaries are gradually beginning to come in line with digital design salaries which, is unprecedented! Traditional Graphic designers can now rejoice in the lifting of the salary ceiling that has been held in place for nearly a decade.
There has been continued demand for digital experts both in-house and agency, with shortages still evident across a range of different technical skill sets. Salaries, however, have not moved a great deal…yet! Watch this space, as we predict this could change very soon!
The digital sector is being stretched thin with lack of supply (which used to be limited to more back end, coding positions) now becoming apparent within front end developer and digital web design roles. Interestingly, salaries haven’t moved up a great deal on the technical positions but more within the creative / designer roles.
There has been a scarcity of strong, commercially viable and cutting edge portfolios (mostly from MW level upwards) and we do believe that it won’t be long before salaries will jump in this sector soon if the trend continues.
These present conditions indicate that it is still possible to incentivise web candidates away from their current situation with a much anticipated pay rise – something that might be worth doing sooner before market forces raise them organically in the very near future!
Marketing, PR, Social and Copywriting
The leading trend observed in this division has been the swing from agency candidates switching to inhouse roles. With digital, social media and analytics taking centre stage, digital marketing is now the predominant engine of growth for many companies and many of our larger clients in particular, have been looking to bring these functions in house.
Shortages are now prevalent (again from the middleweight range upwards) in account handlers, PR and copywriting candidates. Another observation has been the rise in marketing agency salaries which, are now starting to catch up with equivalent inhouse positions…another first within a decade.
Finally, many senior permanent (and some less experienced) creative candidates have turned to a life of freelance in the pursuit of a modern work /life balance! Those that do, stipulate the chance to earn more money and to be able to enjoy a more flexible working lifestyle as the main reason. It’s another good sign of market sentiment as candidates take this route out of choice and not out of necessity as we have seen in previous years.
Please take a look below at some of our findings and don’t hesitate to get in touch if you would like us to find out anything specific to do with salaries in your particular market. We are always grateful to receive any feedback or comments on our efforts/thoughts/reflections and hope this latest survey is of some use to you.
- Rise in salaries for traditional / print / branding sector but not so in digital.
- Agency salaries have caught up with inhouse salaries.
- Low availability of candidates especially around the middleweight level.
|Job||Min (£K)||Max (£K)||Ave (£K)||Comments|
|Junior Artworker (1 to 3 years)||15||20||17.22||Definite rise|
|MW Artworker (3 to 5 years)||18||24||20.4||Candidate shortage, raised salaries|
|Senior Artworker (5 years+)||20||30||23.3||Definite rise|
|Studio Manager||25||35||31.3||Definite rise|
|Junior Designers Agency (1 to 3 years)||14||20||17.7||Definite rise|
|Junior Designers Inhouse (1 to 3 years)||15||22||17.6||No change|
|MW Designers Agency (3 to 5 years)||18||27||22||Candidate shortage, raised salaries|
|MW Designers Inhouse (3 to 5 years)||19||28||23.5||Candidate shortage, raised salaries|
|Senior Designers Agency (5 years+)||24||35||28.4||Definite rise|
|Senior Designers Inhouse (5 years+)||24||30||26.2||Slight rise|
|Design Manager||28||35||30.1||No change|
|Creative Director||35||45||37.5||Candidate shortage, no change|
|Job||Min (£K)||Max (£K)||Ave (£K)||Comments|
|Account Execs||16||24||18.44||Candidate shortage, No change|
|Account Managers||24||32||29||Candidate shortage, raised salaries|
|Account Directors||40||50||45||Candidate shortage, raised salaries|
|Junior Designer (1 to 3 years)||15||24||18.5||Candidate shortage, no change|
|MW Designer (3 to 5 years)||20||28||23.2||Candidate shortage, no change|
|Senior Designer (5 years+)||25||32||30||Candidate shortage, no change|
|Digital Marketing (Agency)|
|Exec||18||26||22.2||Candidate shortage, no change|
|Digital Marketing (Inhouse)|
|Exec||16||25||20.7||Candidate shortage, no change|
|Manager||24||40||31.8||Candidate shortage, no change|
|Director||40||65+||50||Candidate shortage, no change|
|PPC||16||45||24||Candidate shortage, no change|
|SEO||15||40||25.3||Candidate shortage, no change|
|PR Executive||15||25||20.3||Candidate shortage, raised salaries|
|PR Manager||21||35||29.1||Candidate shortage, raised salaries|
|Junior Copywriter||18||23||19.5||Definite rise|
|MW Copywriter||20||27||23.1||Definite rise|
|Senior Copywriter||24||38||30.6||Definite rise|
The data summarised in this survey has been collated from candidates that have registered with our agency within the last year and are based on actual submitted salaries rather than the upper limit of client job specs. Please note that Gloss Creative Recruitment operates on Permanent and contract positions both Inhouse and agency only within the Yorkshire area.
For more information please visit www.glossrecruitment.com or call us on 0870 321 9788