Successful Networking


Good old networking – everybody is doing it – from Managing Directors to Jobseekers.  If I could have a pound for every networking event I have either been to or been invited to, I’d have….well, certainly enough for a good curry and a night at the Cinema, but just what is networking and why should we be doing it if we are looking for work?

Simply put – it is interacting with a support system in order to achieve mutual goals.  Your goal is to get a job, but you may be able to help others with their goals…in the case of recruiters – their goal is to fill jobs and obtain details of outstanding candidates for the near future…namely…you!

Like any kind of marketing, there are cold contacts and warm contacts.

Warm Contacts

These are the best…the friendliest, and quite honestly, the easiest – you know these people, they know you, so it should be pretty easy to get in touch and see what they know.  But where are they?

  • Friends and family – Oh yes!  When you are looking for work, this is your first port-of-call, these are the people who, not only may be ABLE to help, but will certainly WANT to help, get the family jungle drums going, who knows what will turn up.
  • Former Colleagues – If you are looking in the same industry as you have previously worked, then this would be just as important.  Clearly, these first two groups may overlap somewhat, but what about those former colleagues who have moved away?  One word for you….LinkedIn!  A perfect way to contact former friends and colleagues…need help with this?  Email me, I will send you a free guide.
  • Facebook or Twitter is the other arena you need to explore seriously – or whichever your preferred Social Media tipple is, this will contain all of the above along with everything else besides.

Cold Contacts

OK, this is a bit of a scarier prospect…but hold it!!  Before you retreat back into your tortoise shell, bear in mind that the figures show high percentages of jobs are snaffled up by savvy networkers.  (I’m not going to quote vague statistics to you but I have researched anywhere between 50% and 80% is accurate – depending on your chosen industry.)

  • Job and Career Fairs – you will find everyone under one roof here, people looking for candidates and people looking for tables to get their feet under.  A word to the wise…if you go to one, treat it as an interview – preened, prompt and prepared.  Let me know if you want a free interview guide.
  • The Hidden Job Market!  This is not MI5, this is the new name for Speculative Job Hunting…the cold approach.  Scary?  Oh yes…but guess what?  I have a guide…


The last thing you want is to get the reputation of a pest.  Networking is not just about what you can gain from the contact, but also what you can give.  In fact, it is better to offer your services before asking anything in return – you may even find a person much more helpful once you have at least offered your help.
Of course there are many other avenues of networking, so if you want to talk further, pick up the phone or drop me an email…if you’re reading this – I’m already a warm contact.

Dave Smith Careers Visa

Dave Smith of Career Visa UK is our leading authority when it comes to personal careers advice.

He has worked in the UK recruitment industry since 1991 and is now an expert Jobsearch Consultant specialising in CV creation and improvement. If you need help in preparing to enter the Job Market for the first time or are planning on a career change – simply get in touch via his website You can also read more at his online blog at


ROI for social media? AAARGH!

As I read my numerous publications regarding marketing, PR and new media (not to mention whilst networking and in discussion with clients) it is becoming apparent that return on investment is a rather sore point when investing in social media.

I firmly believe that for a business to see any results using an outsourced service provider or an inhouse team of dedicated creatives it is integral that they follow a few simple rules of online engagement:

Ensure that your brand engages with the customer; it is integral that you create a dialogue, not only to show that you are respond to a customer query, but that you are prepared to listen.

Remember that social media sites, such as Twitter and Facebook are not set up for businesses to merely advertise their services and quash complaints. The internet is governed by user generated content that is controlled primarily by the public. I fully agree with Mark Choueke, editor of Marketing Week, who states that this is not fad and that following conversations is key, not controlling them.

Once upon a time the public accepted that businesses knew best, and that they could use big words and complicated language. We may have pro-biotic yoghurts with L. Casei cultures and miracle creams containing pentipeptides, but what you really need to adopt is a human voice. A conversational approach will work well in sites that are made for relaxed and informal discussions – too standardised or complex and your customer may assume you are not listening.

At this year’s AAAI Conference on blogs and social media the Hebrew University of Jerusalem revealed its discovery after a study using a sentiment tracker. It revealed that the public weren’t averse to brands not being 100% accurate, and enjoyed humour – especially through the use of sarcasm. Coca-Cola’s Rubberduckzilla amassed a following on Facebook of more than 700,000 and was hit with hundreds of positive comments. So try being creative.

Admittedly these are just a few suggestions as to how you can help to turn your activity online into working for you. Building it into a digital strategy is integral to ensuring that your business realises the importance of your move towards building brand awareness online – something that Cookie PR is passionate about!

Adam Thorndike

Adam Thorndike is our resident PR expert that currently works as a freelance PR consultant to numerous businesses through Cookie PR. Adam specialises in both traditional and digital PR services, including social media.

If you need any help with your PR requirements then dont hesitate to get in touch with him via

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