OK, so this topic is slightly different to the usual recruitment blurb but seeing as the euro crisis and economy seems to be affecting us all, we found this amusing explanation of what’s happening out there….see if you can derive the same conclusions that we did from this short story!
Sue is the proprietor of a bar in Sutton Coldfield…
She realizes that virtually all of her customers are unemployed alcoholics and, as such, can no longer afford to patronize her bar.
To solve this problem, she comes up with a new marketing plan that allows her customers to drink now, but pay later.
Sue keeps track of the drinks consumed on a ledger (thereby granting the customers loans).
Word gets around about Sues “drink now, pay later” marketing strategy and, as a result, increasing numbers of customers flood into Sue’s bar. Soon she has the largest sales volume for any bar in Sutton.
By providing her customers freedom from immediate payment demands, Sue gets no resistance when, at regular intervals, she substantially increases her prices for wine and beer, the most consumed beverages.
Consequently, Sue’s gross sales volume increases massively.
A young and dynamic vice-president at the local bank recognises that these customer debts constitute valuable future assets and increases Sue’s borrowing limit.
He sees no reason for any undue concern because he has the debts of the unemployed alcoholics as collateral!
At the bank’s corporate headquarters, expert traders figure a way to make huge commissions, and transform these customer loans into DRINKBONDS.
These “securities” then are bundled and traded on international securities markets.
Naive investors don’t really understand that the securities being sold to them as “AAA Secured Bonds” really are debts of unemployed alcoholics. Nevertheless, the bond prices continuously climb – and the securities soon become the hottest-selling items for some of the nation’s leading brokerage houses.
One day, even though the bond prices still are climbing, a risk manager at the original local bank decides that the time has come to demand payment on the debts incurred by the drinkers at Sue’s bar. He so informs Sue.
Sue then demands payment from her alcoholic patrons. But, being unemployed alcoholics — they cannot pay back their drinking debts.
Since Sue cannot fulfill her loan obligations she is forced into bankruptcy. The bar closes and Sue’s 11 employees lose their jobs.
Overnight, DRINKBOND prices drop by 90%.
The collapsed bond asset value destroys the bank’s liquidity and prevents it from issuing new loans, thus freezing credit and economic activity in the community.
The suppliers of Sue’s bar had granted her generous payment extensions and had invested their firms’ pension funds in the BOND securities.
They find they are now faced with having to write off her bad debt and with losing over 90% of the presumed value of the bonds.
Her wine supplier also claims bankruptcy, closing the doors on a family business that had endured for three generations, her beer supplier is taken over by a competitor, who immediately closes the local plant and lays off 150 workers.
Fortunately though, the bank, the brokerage houses and their respective executives are saved and bailed out by a multibillion dollar no-strings attached cash infusion from the government.
The funds required for this bailout are obtained by new taxes levied on employed, middle-class, non-drinkers who have never been in Sue’s bar.
Now do you understand the EuroZone troubles?